iPhone x case Sign in / Join NowOver the past decade retail investors have seen an evergrowing myriad of new ETF offerings. Almost every major index, asset class and strategy began covered by at least one exchange traded product and retail investors have been gobbling them up.Even though we have more ETF choices than ever, it begs the question. "do we have too much"Furthermore, just because we can, does it mean we shouldOver the past year, I have written about a number of ETF products that while looked interesting on paper, I did not believe were the most appropriate or effective investments for most investors.As such, with my conservative approach to new products I was instantly intrigued when my good friend Stanford Chemist took a look at one of the most popular yield focused exchange traded products, the Global X SuperDividend ETF (SDIV) and was left less than impressed.So is it really that bad What's a "Super Dividend" What's wrong with it Perhaps it is just misunderstoodLet's take a look!Fund Basics Sponsor: Global X Index: Solactive Global SuperDividend Index AUM: $941 million Investment Objectives: Seeks to invest in 100 of the highest dividend yielding equity securities in the world.iPhone x case